Select Page

Finding the right individual(s) to rent a home or apartment to can sometimes be daunting task for the dwelling’s owner. The trick to accomplishing this task might lie in the crafting of an effective advertisement. This short piece will discuss several essential components of an effective rental ad.


Author Eye Catching Text


While the most effective rental ads are often short and concise, said released should contain certain information or be written in a way that catches the attention of a prospective tenant. Of course, the text will need to contain the location, certain tidbits about the home or apartment (such as how many bedrooms and bathrooms, the type and size of the kitchen and other appealing attributes) and, in most instances, the per month rental fee. That said, the prospective renter might wish to include other potential deal-sealing information such as that the dwelling is close to major shopping centers or transportation hubs or is situated in a trendy neighborhood.


Do Not Forget Photos


A potential renter should include at least two photos of the home or apartment. These pictures should be images of the inside and outside of the dwelling. Pictures captured inside should offer enticing highlights like large rooms, large closets or a beautiful backyard.


Highlight Added Benefits Or Amenities


Effective rental ads will also highlight benefits and amenities. For example, if the structure is situated within a well-known or reputable school district or that the unit is located near a community swimming pool, such facts should be noted.


Show Some Rent Flexibility


Naturally, renting property is a business endeavor and those who partake in said activity yearn to profit as much as possible. That said, demonstrating a certain degree of rent flexibility might attract more prospective tenants. Being reasonable does not mean the potential renter should accept a tenant only willing to pay significantly less than the original proposed monthly fee. However, if a prospective tenant offers a bid within fifty or one hundred dollars, said proposal might seal the deal.




Disclosing the property’s availability is also often a crucial component of professional rental ad. Many people looking to rent ware hoping to move as soon as possible. Earlier availability might precipitate a quicker rental agreement.


Pet Policy


Individuals with dogs, cats or any other pets might not move to a new location unless said owner or building association accepts pets. Clearly stating the owner or building management’s pet policy could prove effective in identifying specific prospective renters.